Bud Light’s Fan Cans and Social Responsibility

On the one hand, you have to ask yourself, what took them so long? Now that Anheuser-Busch has rolled out a new marketing campaign in which it is packaging cans of Bud Light in the team colors of various college teams, it seems like an obvious idea. Other marketers of just about everything from stadium chairs to caskets put their product in the colors of the local team. Way back in the 1980s, when Doug Flutie was the star quarterback for Boston College, I saw a dog wearing a maroon and gold sweater with the words “Dog Flutie” on it.

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